top of page
A Social Good Campaign with The Body Shop
BACKGROUND
The Body Shop is a popular skincare and cosmetics brand which frequently works with non-profit organizations, promoting their socially conscious brand.
Pandita Ramabai's Mukti Mission is an NGO in central India that works to rescue vulnerable women, children and individuals with special needs from dangerous situations.
SOLUTION
The solution was to create a campaign for a line of three body butters, with the tagline "Unity Spreads: Love, Hope, and Peace".
My role in this campaign was to design and animate a promotional gif for social media, and to create a set of stickers that would come as a freebie with the purchase of the product.
This was a team project, and a full case study of the campaign will be available on Behance soon.
CHALLENGE
To create a hypothetical retail campaign for the Body Shop to raise money for Mukti Mission.
I illustrated and animated a set of four fun scenes for this campaign, and then turned them into a sticker sheet that the customer would get with the purchase of one of the three body butter products.
bottom of page