Festival Brand Identity

BACKGROUND
A brand identity created for the University of the Fraser Valley's annual Creative and Performing Arts Festival, with the returning title "Interpret".

SOLUTION

The solution was a 1970s inspired wordmark. Its rounded, rhythmic lines gives it a sense of fun and structure, creating a harmonious design that can be used for many different applications.

CHALLENGE
To create an identity for the festival that celebrates the students' work, highlights the professionalism and creativity of the departments represented, and creates a good backdrop to connect students with post-grad opportunities.