BACKGROUND
The Greater Vancouver Zoo does important conservation work with three local endangered species: The Taylor's Checkerspot Butterfly, the Oregon Spotted Frog, and the Western Painted Turtle. The Conservation Corner is an area in the zoo where patrons can see the work at a distance, and read about it.

SOLUTION

The solution was to create three large animal standees to put in the scientist-only area, as a bright visual to show visitors where the animals are, while not being overly obtrusive for zoo staff working with the animals.

Corresponding die-cut signs in a covered hut give information about the important work that is taking place, and draw the eye from the path.

CHALLENGE
To help zoo visitors to learn about local conservation efforts in a memorable and interactive way, and to bring more attention
to the Conservation Corner exhibit.